Goals

Why Wedding Photography?

  1. For Yourself
  2. For the Industry
  3. For the Couple
  4. For the Family
  5. For the Future
  6. For the Everyone
  7. For the Me, Personally

Goal Setting

  1. Strangths & Weaknesses
  2. Trackable Numbers
  3. Your Cost of Doing Business
  4. Personal Finances
  5. Package Calculators
  6. Inquiry Tracking
  7. Social Media Calendar
  8. What do I Need to Improve?
  9. What am I doing Well?
  10. Setting Weekly, Monthly, Yearly Goals

Goals Target

Title 1

  1. Link 1
  2. Link 2

Business & Finance

Business Basics

  1. Business Name
  2. Where Do I Work?
  3. The Legal Aspect
  4. Your Legal Help
  5. Collecting Sales Tax
  6. Get Insured
  7. Contracts

Financials

  1. Personal Finances
  2. Business Funding
  3. Bank and Payroll
  4. Paying Employees

Handbook: Business and Finance

Pricing + Profitability

  1. Pricing
  2. Will I Be Profitable?
  3. When it Won�t Work
  4. Raising Your Rates

Studio Management

  1. Hire or Outsource
  2. Management Software
  3. Staying Organized

Why Wedding Photography?

  1. Why Wedding Photography?

Sales & Marketing

Branding

  1. How to Brand
  2. Gathering Inpiration
  3. Hiring A Pro
  4. Your Website

Branding and Style Evolution

  1. 2001
  2. 2002
  3. 2003
  4. 2007
  5. 2009
  6. 2011
  7. 2014
  8. Recap

Email Templates

  1. Efficiency
  2. Office Hours + Boomerang
  3. Standard Signature
  4. Engagement Inquiries
  5. Wedding Inquiries
  6. Venue-Specific Inquiries
  7. Following Up To Inquiry
  8. Saved Phrases

Handbook: Sales and Marketing

Marketing

Sales

Social Media

  1. Finding Your Voice
  2. Facebook - Personal
  3. Facebook - Business
  4. Twitter
  5. Instagram
  6. Pintrest
  7. Snapchat

Wedding Skills

Bridal Portraits

  1. Introduction
  2. Location and Light
  3. Camera Settings
  4. Quick Posing Tips
  5. Shoot: Interior Portrait w/ Window Light
  6. Shoot: Outdoor Portrait
  7. Common Problems

Bride and Groom Portraits

  1. Introduction
  2. First Look Pros & Cons
  3. Location, Logistics, and Timing
  4. Scouting for Light and Environment
  5. Camera Settings
  6. Posing Tips
  7. Shoot: Interior Portrait
  8. Shoot: Outdoor Portrait
  9. Shoot: Reception Room
  10. Common Problems

Bride Getting Ready

  1. Introduction
  2. Location and Light
  3. Shoot: Hair and Makeup
  4. Shoot: Getting Dressed
  5. Staging the Bridesmaids
  6. Common Problems

Bride/Groom Prep

Details

  1. Introduction
  2. Light and Background
  3. Lenses and Camera Settings
  4. Staging Tiny Details
  5. Shoot: Pearls in Champagne
  6. Shoot: Ring Shots
  7. Staging Larger Details
  8. Shoot: The Dress
  9. Shoot: Flowers
  10. Shoot: Shoes
  11. Shoot: Reception Room Details

Family Formals

  1. Family Formals
  2. Location, Logistics, and Timeline
  3. Client Questionnaire and Planning
  4. Prep for Outdoor Shoot
  5. Shoot: Outdoor Family Formals
  6. Shoot: Indoor Family Formals
  7. Shoot: Indoor Family Portraits
  8. Common Problems

Prepping For The Wedding

Reception: Dances and Toasts

  1. Introduction
  2. The Reception Timeline
  3. Camera and Flash Settings
  4. Shoot: The First Dance
  5. Shoot: Toasts
  6. Grip-N-Grins and Dancing
  7. Common Problems

The Ceremony

The Portraits

Post-Production

Delivering to Client

Editing

Logistics

Prints and Products

Photo Skills

Coming April 18-20: Photo Skills Intensive