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Table of Contents

Business & Finance

Handbook: Business and Finance

Business Basics

  1. Business Name
  2. Where Do I Work?
  3. The Legal Aspect
  4. Your Legal Help
  5. Collecting Sales Tax
  6. Get Insured
  7. Contracts

Financials

  1. Personal Finances
  2. Business Funding
  3. Bank and Payroll
  4. Paying Employees

Pricing + Profitability

  1. Pricing
  2. Will I Be Profitable?
  3. When it Won’t Work
  4. Raising Your Rates

Studio Management

  1. Hire or Outsource
  2. Management Software
  3. Staying Organized

Photo Skills

Photo 101

  1. Photo 101
  2. ISO, Shutter Speed, Aperture
  3. Proper Exposure
  4. Proper Focus
  5. Does Brand Matter?
  6. Does the Body Matter?

Achieving Proper Exposure

  1. Achieveing Proper Exposure
  2. Where to Start
  3. Subjects Facing the Sun
  4. Subjects with Rim Lighting
  5. Subjects with Back to the Light
  6. Breaking it all down

Lenses

  1. Macro Lenses
  2. 24-70MM
  3. 70-200MM
  4. Fixed 35 Prime
  5. Fixed 28MM Prime
  6. 85MM
  7. Other Lenses

Light Modifiers

  1. Speed Lights
  2. Proper Exposure
  3. Off Camera Flash
  4. Video Light
  5. Studio Light

Picture Making

  1. Composition
  2. Impact
  3. Subject
  4. Posing

Post-Production

Handbook: Post-Production

Post-Production Logistics

  1. Downloading
  2. Backing Up
  3. The Culling Process

Post-Production Editing

  1. Blog and Social Media
  2. Editing: Lightroom
  3. Editing: Photoshop
  4. Outsourcing

Albums

  1. The Design Process
  2. Design Upgrades

Prints and Products

  1. Print Sales
  2. Other Products

How to Deliver Images to Clients

  1. Image Delivery

Purpose

Why Wedding Photography?

  1. Why Wedding Photography?

Goal Setting

  1. Goal Setting

Sales & Marketing

Handbook: Sales and Marketing

Branding

  1. How to Brand
  2. Gathering Inpiration
  3. Hiring A Pro
  4. Your Website

Social Media

  1. Finding Your Voice
  2. Facebook - Personal
  3. Facebook - Business
  4. Twitter
  5. Instagram
  6. Pinterest
  7. Snapchat

Marketing

  1. Social Media = Inquiries
  2. Social Media Timesavers
  3. Tracking Social Media
  4. Vendor Relationships
  5. Assessing The Competition
  6. Free Marketing Ideas
  7. Word of Mouth
  8. Paid Advertising
  9. Handling The Inquiry
  10. The Phone Inquiry
  11. The Email Inquiry
  12. The In-Person Meeting
  13. Millennial Shoppers
  14. Relocating

Sales

  1. Pre-Wedding Sales
  2. Post-Wedding Sales

Wedding Skills

Wedding Skills Handbook

Prepping For The Wedding

  1. What are Wedding Skills?
  2. The Worksheet
  3. The Timeline
  4. The First Look
  5. Religions
  6. Second Shooters
  7. An Assistant

Bride/Groom Prep

  1. Shooting Details
  2. Getting Dressed
  3. First Look

The Portraits

  1. The Bride Alone
  2. The Couples Together
  3. Family + Bridal Party

The Ceremony

  1. The Ceremony

The Reception

  1. Cocktail Hour
  2. Introductions
  3. Important Dances
  4. Toasts and Blessings
  5. Party Dancing
  6. Cake Cutting
  7. Night Portraits
Testimonials
Our Mission
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