Sales and Marketing Handbook

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Sales and Marketing Handbook (PDF)


This Sales and Marketing Handbook will help aspiring and working wedding photographers to improve their businesses immediately!

Written by acclaimed wedding photographer Susan Stripling, this in-depth book includes:


  • What Is Your Mission Statement?
  • Determining Who Your Target Market Is
  • Does My Target Market Match My Geographic Location?
  • Determining Your Brand and Marketing Message
  • How To Make Your Brand A Reality
  • Setting Up Your Website For SEO Success


  • Marketing Your Business Through Social Media
  • Analyzing the Data
  • Create a Calendar
  • Facebook
  • Twitter
  • Google +
  • Pinterest
  • Instagram
  • What Else Are the Kids Using These Days?
  • Finding Your Unique Voice of Social Media
  • How Social Media Leads to Inquiries


  • Assessing the Competition
  • Do I Need a Large Marketing Budget?
  • Word of Mouth
  • Is Any Paid Advertising Worth It?
  • Handling the InquiriesPresenting Your Pricing
  • Handing the In-Person Meeting
  • Why Meeting In Person Can Be Difficult
  • What Do You Do If The Client Isn’t Willing To Book Right Away?
  • Why are Inquiries Not Turning Into Meetings?
  • Marketing to the Millennial Customer


  • Pre-Wedding Sales
  • Post-Wedding Sales


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