Description

This Sales and Marketing Handbook will help aspiring and working wedding photographers to improve their businesses immediately!

Written by acclaimed wedding photographer Susan Stripling, this in-depth book includes:

BRANDING

• What Is Your Mission Statement?
• Determining Who Your Target Market Is
• Does My Target Market Match My Geographic Location?
• Determining Your Brand and Marketing Message
• How To Make Your Brand A Reality
• Setting Up Your Website For SEO Success

SOCIAL MEDIA

• Marketing Your Business Through Social Media
• Analyzing the Data
• Create a Calendar
• Facebook
• Twitter
• Google +
• Pinterest
• Instagram
• What Else Are the Kids Using These Days?
• Finding Your Unique Voice of Social Media
• How Social Media Leads to Inquiries

MARKETING

• Assessing the Competition
• Do I Need a Large Marketing Budget?
• Word of Mouth
• Is Any Paid Advertising Worth It?
• Handling the InquiriesPresenting Your Pricing
• Handing the In-Person Meeting
• Why Meeting In Person Can Be Difficult
• What Do You Do If The Client Isn’t Willing To Book Right Away?
• Why are Inquiries Not Turning Into Meetings?
• Marketing to the Millennial Customer

SALES

• Pre-Wedding Sales
• Post-Wedding Sales