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Learning Library Sales & Marketing

1:00:37 Duration

Marketing to Wedding Planners

In this course by photographer Nancy Beale of Studio This Is, we will learn everything about marketing to wedding planners (and why a wedding planner is not the same as a wedding coordinator!)

Originally filmed as a live class, Nancy is joined by Susan Stripling to talk about the following:

  • Learning where your wedding photography business really comes from.
  • The difference between a wedding planner and a wedding coordinator : and why it matters!
  • Wedding planners versus venue lists.
  • Why getting involved in your community is important.
  • What to do if you’re just starting out, and how to build those important relationships.
  • Should you pay commissions or referral fees to wedding planners?
  • Nurturing and growing industry relationships.

At the end of this hour-long live class, you’ll have a better understanding of how to market to wedding planners in your area!



Nancy Beale