Learning Library Sales & Marketing

Marketing to Wedding Planners

In this course by photographer Nancy Beale of Studio This Is, we will learn everything about marketing to wedding planners (and why a wedding planner is not the same as a wedding coordinator!)

Originally filmed as a live class, Nancy is joined by Susan Stripling to talk about the following:

• Learning where your wedding photography business really comes from.
• The difference between a wedding planner and a wedding coordinator : and why it matters!
• Wedding planners versus venue lists.
• Why getting involved in your community is important.
• What to do if you’re just starting out, and how to build those important relationships.
• Should you pay commissions or referral fees to wedding planners?
• Nurturing and growing industry relationships.

At the end of this hour-long live class, you’ll have a better understanding of how to market to wedding planners in your area!