Learning Library Sales & Marketing
Marketing to Wedding Planners
In this course by photographer Nancy Beale of Studio This Is, we will learn everything about marketing to wedding planners (and why a wedding planner is not the same as a wedding coordinator!)
Originally filmed as a live class, Nancy is joined by Susan Stripling to talk about the following:
- Learning where your wedding photography business really comes from.
- The difference between a wedding planner and a wedding coordinator : and why it matters!
- Wedding planners versus venue lists.
- Why getting involved in your community is important.
- What to do if you’re just starting out, and how to build those important relationships.
- Should you pay commissions or referral fees to wedding planners?
- Nurturing and growing industry relationships.
At the end of this hour-long live class, you’ll have a better understanding of how to market to wedding planners in your area!